Micromax is readying to launch a 4G feature phone which will compete with the newJioPhone. The feature phone will be called BharatOne and will be launched in the first week of October for a price of Rs 2000. BharatOne will be launched in collaboration with state-run telco Bharat Sanchar Nigam.
The free voice and data offers will be provoded by BSNL and Micromax will take care of the manufacturing. The BharatOne is said to have a better camera, larger screen and more battery life than any other feature phone available in the market right now, including the JioPhone.
The date of launch has been intelligently decided to take advantage of the festive season. There is enough proof that Indian consumers like to shop for mobile phones during this season. Recently, Xiaomi announced that it sold over 1 million handsets during the Amazon and Flipkart sales. To believe that people will be eyeing an even more affordable phone during the season is not far fetched.
Reliance JioPhone took the industry by storm when it received over 6 million pre-orderswithin two days of being announced. So much so that Reliance had to close the pre-orders only a day and a half after it announced the JioPhone. The first phase of the delivery of pre-orders began on September 25th. The consumers can track their orders via the MyJio app but, as of now, the status shows ‘Created’. The tracking of delivery seems pointless right now but, the status should be clearer in the days to come.
There were reports of Airtel also launching a Rs 2500 feature phone in collaboration with one of the homegrown smartphone manufacturers like Lava or Karbonn.
The JioPhone’s popularity has forced other telcos to sit up and take notice of the vast potential in the feature phone market, especially after concentrating on the smartphone market for so long.